HR through a business leader’s lens.
Our founder has held P&L responsibility for full business units for a Fortune 500 Company.
Executive capacity on demand.
Ideal for visionary CEOs and owners with no full-time HR, a lean team that needs executive lift, or a critical project that requires seasoned judgment.
We don’t do “HR for HR’s sake.”
We design business-first people systems.
Simple, scalable, and right-sized—so your leaders can lead, and your business expands without drama.
Align compensation, structure and hiring to throughput and margin targets.
Implement leadership practices and routines that drive accountability, compliance and culture.
Structured hiring that speeds decisions without sacrificing bar.
CPG organization with >$50m payroll.
Redesigned compensation structure and philosophy, total rewards program and branding.
Strategic Planning.
Conducted workforce planning to achieve financial goals of Strategic Plan.
Global workforce solutions company. Conducted work authorization audits to ensure compliance for multiple branches. Led team to achieve ISO Certification in US and UK. Trained leadership on interview and performance management best practices, legal updates and harassment prevention.
Global sales enablement and performance improvement company.
Assumed hiring process on behalf of founder for business-critical leadership role, giving founder time to focus on running his business rather than interviewing.
Created competency model, hiring framework, interview guides and evaluation process to identify and hire top talent in a highly accelerated timeframe saving time and money.
Founded by Sharon Craig, SHRM-SCP, Illuminate brings decades of HR leadership across Fortune 500, growth-stage, and international markets. With expertise in California employment law, culture transformation, and scaling strategy, Illuminate is your right-fit partner for growth.
Sharon has provided trusted HR leadership to top organizations in diverse industries including Sierra Nevada Brewing Co., Thermo-Fisher Scientific, Mission Health System, Jabil, North America Electrolux Group, Hubbell, Kelly Services, Sara Lee Corporation, BT (British Telecom), Royal Bank of Scotland, South West Water (UK), and more.
She served as President of WNC Human Resource Association (SHRM Chapter), as a NC SHRM State Board Member, and representative for the North Carolina Business Committee for Education, Office of the Governor.
"I've had the great pleasure of partnering with Sharon Craig as our company was wanting to build a better hiring process. We attempted to do this on our own, but not having much success. Once Sharon was brought onto the team, recognized how little we actually knew about effectively building a hiring pipeline, how to interview more effectively, and how to ensure we had all of the necessary contracts in place. Sharon was such an asset we elected to keep her under contract to help us improve other HR processes in the company. Needless to say she has been an incredible partner for Ignite Selling."
Ignite Selling Recognized by Selling Power Magazine Among 2025 Top Sales Training Companies
“I’ve had the joy of working with Sharon for ten plus years at NCSHRM and Sierra Nevada, and she is one of those rare people who makes every team and every project better just by being part of it. She has a natural gift for listening, understanding what people truly need, and then offering clear, thoughtful insight that breaks through log jams in thinking.
What I admire most is how compassionate she is—she leads with kindness and integrity, and at the same time brings a level of professionalism and initiative that you can really count on. I’ve seen firsthand how her support helps people feel more confident and capable, and how the implementation of her ideas create lasting results.
Anyone who has the chance to work with Sharon is lucky—she cares deeply, and it shows in everything she does.”
For visionary founders and CEOs ready to scale aggressively. Sharon operates as your executive HR partner embedded in your leadership team.
Executive oversight and targeted lift for CEOs with a capable operations lead or partial HR team who need senior judgement and scalable systems.
Condensed program to architect foundational people systems: org map, role scorecards, hiring funnel, onboarding, manager cadence & performance rhythm.
We meet you where your needs are. Examples include:
Whether intentionally sparking change, or when life happens, we partner with you: